Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Analysis

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Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Solution might be conducted to design various methods utilizing the strengths of the company to obtain chances, overcome weak points and to minimize the dangers. It could also be used to evaluate that how specific weaknesses withstand certain opportunities and increase the dangers. The methods prepared using the Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Help are offered as follows;
• Utilization of strong worldwide brand name position and financial resources in broadening towards prospective markets.
• Distinct brand name experience could help out the business to much better position itself in new markets.
• Resistance in growth in the potential global markets encouraging diversity.
• High costs limits the growth in different Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional methods of marketing and the unique brand experience could be made use of to minimize the risk from potential consumers.
• Rigorous appearance policies might led to the consumer shift towards Victoria with high social duty.
• Restricted target markets might caused a decrease in the overall market share of the company.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Analysis might be carried out to assess the accessibility of financial resources to the company that could be made use of in growth towards international markets. The financial position of the business might be examined by utilizing the information given in the case Exhibit 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the company has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be potential and the business needs to put efforts in increasing its profits along with minimizing its operational expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Analysis

Segmentation

Many of the business's Brick and Mortar shops are located in United States including above 500 shops in practically each of the state of United States. The business has also an international presence in 8 various nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is probably the 10% of its shops in the US.

Targeting


The company targets its clothing brand to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business related to its rivals. The business hires great looking men and women for its shops and follows a strict look policy to maintain tourist attraction of good-looking individuals towards its stores and supply a distinct brand name experience.

Positioning


The business has actually positioned its brand as a high-end brand name targeting only a specific market sector. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. This market position draws in numerous elite people towards the brand name however it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Akio Morita: The Man Who Made Sony Case Analysis faces a lot of competition in the market with the existence of numerous number of rivals in the market. Space is also considered to be a prospective rival in regional as well as in international; markets as the business is thinking about to shift in the global markets.



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