Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Analysis

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Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Solution could be performed to develop different methods using the strengths of the company to get opportunities, get rid of weaknesses and to reduce the risks. It could also be utilized to examine that how certain weaknesses withstand particular opportunities and increase the dangers. The strategies drafted utilizing the Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Solution are provided as follows;
• Usage of strong worldwide brand name position and financial resources in expanding towards prospective markets.
• Unique brand experience might assist the company to much better position itself in new markets.
• Resistance in expansion in the possible global markets motivating variety.
• High prices limits the expansion in different Asian and African countries with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the unique brand name experience might be utilized to decrease the threat from potential clients.
• Stringent look policies might led to the customer shift towards Victoria with high social responsibility.
• Limited target markets might resulted in a decline in the overall market share of the business.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Analysis could be performed to evaluate the accessibility of funds to the company that could be used in growth towards global markets. The monetary position of the business could be evaluated by using the information given in the case Display 1. The ratios that might be considered in monetary performance analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not appears to be possible and the company should put efforts in increasing its revenues along with lowering its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Help

Segmentation

Many of the business's Brick and Mortar stores are located in US consisting of above 500 shops in practically each of the state of United States. The company has likewise a worldwide presence in 8 different nations with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its stores in the United States.

Targeting


The business targets its clothes brand to the young, tall and good-looking teenagers and kids that are thought about to be cool. This targeting policy is accountable for numerous differences in the business associated with its rivals. For example, the company hires great looking males and females for its stores and follows a rigorous appearance policy to maintain destination of attractive people towards its shops and supply a special brand experience.

Positioning


The company has placed its brand name as a high-end brand targeting just a particular market segment. The business with its non-traditional ways of marketing through designs and agents posters its brand image as a luxury clothing brand targeted to the cool and attractive characters in society. Although, this market position attracts numerous elite individuals towards the brand however it harms the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Aig’S E-Business Risk Insurance Solutions Case Analysis deals with a lot of competition in the market with the existence of various number of competitors in the market. Space is also thought about to be a potential competitor in regional as well as in international; markets as the business is considering to shift in the international markets.



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