Recommendations of Yushan Bicycles: Learning To Ride Abroad Case Help

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Recommendations of Yushan Bicycles: Learning To Ride Abroad Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of numerous options, the company is advised to consider alternative 3. As alternative 3 would allow the company to expand in global markets without any decrease in its regional earnings and any wear and tear of its market position. The business might pursue alternative 1 which would enable the company to focus on potential worldwide markets rather than the local markets but as the company is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Yushan Bicycles: Learning To Ride Abroad Case Analysis Stores

The business has a long term market position in United States which can not be produced quickly in the new markets. The choice would help the business to broaden in international markets along with the removal of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of new worldwide markets.
• Boost in earnings from worldwide markets.
• Removal of problems connected to variety.
• Revenue diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Boost in competition.
• Distinctions in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Yushan Bicycles: Learning To Ride Abroad Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could posture an extreme hazard to the market share of company. In this circumstance the company might think about presenting Click and Recommendations of Yushan Bicycles: Learning To Ride Abroad Case Analysis shops. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Originality
• Elimination of the fantastic store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to expand towards the global markets without closing its domestic shops that contributes to the major part of incomes of the business. The advantages and disadvantages related to Alternative 3 are offered listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Increase in earnings from global markets.
• Earnings diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Extension of concerns related to variety.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.



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