Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Analysis

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Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Study Analysis

A Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Solution might be conducted to design different strategies utilizing the strengths of the company to obtain chances, conquer weaknesses and to lower the dangers. It might likewise be used to evaluate that how certain weak points resist certain opportunities and increase the risks. The techniques prepared using the Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Analysis are offered as follows;
• Usage of strong international brand position and funds in expanding towards possible markets.
• Distinct brand name experience might help out the business to better position itself in new markets.
• Resistance in growth in the possible worldwide markets encouraging variety.
• High costs restricts the growth in different Asian and African countries with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand experience could be made use of to reduce the risk from potential clients.
• Strict look policies might led to the consumer shift towards Victoria with high social obligation.
• Restricted target audience could caused a decline in the total market share of the company.
These techniques might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Help might be performed to examine the availability of funds to the business that could be utilized in growth towards international markets. The financial position of the business could be examined by utilizing the data given up the case Exhibition 1. The ratios that could be considered in monetary efficiency analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be possible and the company must put efforts in increasing its profits along with lowering its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Help

Segmentation

Most of the company's Brick and Mortar shops are situated in US including above 500 shops in practically each of the state of US. The business has also a worldwide existence in 8 different nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in worldwide markets that is probably the 10% of its stores in the United States.

Targeting

The company targets its clothes brand to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is responsible for numerous distinctions in the company related to its rivals. The business employs great looking guys and females for its stores and follows a stringent look policy to maintain destination of good-looking people towards its stores and provide a special brand experience.

Positioning

The business has placed its brand as a high-end brand name targeting only a specific market segment. The business with its non-traditional ways of marketing through designs and agents posters its brand name image as a luxury clothes brand name targeted to the cool and good-looking personalities in society. This market position attracts different elite individuals towards the brand however it injures the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Analysis faces a lot of competitors in the market with the presence of various number of competitors in the market. A chart showing the close competitors in addition to their characteristics and the marketing strategy is given in. it might be seen that the American Eagle Outfitters is considered to be the greatest competitors for business with its marketing technique related to the television shows. Furthermore, Space is also thought about to be a possible rival in local in addition to in worldwide; markets as the business is considering to shift in the worldwide markets. Together with it, Yushan Bicycles: Learning To Ride Abroad Case Study Solution. with its versatile prices technique and the Victoria's Street with its strong social status posture an extreme threat to the existing market share of the Porter's 5 Forces analysis of Yushan Bicycles: Learning To Ride Abroad Case Solution.

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