Recommendations of United Cereal: Lora Brills Eurobrand Challenge Case Solution

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Recommendations of United Cereal: Lora Brills Eurobrand Challenge Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the assessment of different alternatives, the business is suggested to think about alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its regional incomes and any degeneration of its market position. By considering Alternative 3, the company might keep its shop experience and brand name originality. However, it could likewise consider alternative 2 that could allow the business to access the markets with no prospective financial investment. Although, the business could pursue alternative 1 which would allow the company to focus on prospective global markets rather than the regional markets but as the company is highly dependent on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decline in business's earnings. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of United Cereal: Lora Brills Eurobrand Challenge Case Help Stores

The company has a long term market position in US which can not be created soon in the new markets. The option would assist the company to broaden in international markets along with the elimination of problems raised in its regional markets related to its variety.

Pros:

• Expedition of new international markets.
• Increase in profits from worldwide markets.
• Removal of problems connected to diversity.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Loss of substantial profits from the regional markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of United Cereal: Lora Brills Eurobrand Challenge Case Help Stores

Alternative 2 includes the intro of online market locations through creating an appropriate company's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position an extreme threat to the market share of company. The rivals are shifting towards click and Recommendations of United Cereal: Lora Brills Eurobrand Challenge Case Help stores with Gap introducing Piperline. This shift towards online markets could minimize the incomes for business. In this scenario the business might think about presenting Click and Recommendations of United Cereal: Lora Brills Eurobrand Challenge Case Analysis shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Decreasing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the market position
• Removal of brand name Originality
• Elimination of the great store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the global markets without closing its domestic stores that adds to the major part of incomes of the company. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Lowering competition threat
• Access to the world markets
• Expanding customer base
• Large Profits
• Expedition of brand-new worldwide markets.
• Boost in income from international markets.
• Income diversification.
• Step towards being a strong global brand name.

Cons:

• Extension of problems related to diversity.
• Differences in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to gain market share.



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