Recommendations of Robotech: Storming Into The Us Market Case Solution

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Recommendations of Robotech: Storming Into The Us Market Case Study Help

On the basis of above internal and external analysis of the company together with the evaluation of different alternatives, the company is suggested to think about alternative 3. As alternative 3 would permit the company to broaden in global markets with no decrease in its regional profits and any wear and tear of its market position. By thinking about Alternative 3, the company could preserve its store experience and brand uniqueness. It might likewise consider alternative 2 that could enable the business to access the markets without any possible financial investment. Although, the company might pursue alternative 1 which would make it possible for the company to concentrate on prospective international markets rather than the local markets however as the company is highly based on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decrease in company's profits. The company is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Robotech: Storming Into The Us Market Case Analysis Stores

The company has a long term market position in United States which can not be generated quickly in the new markets. The option would help the business to broaden in worldwide markets along with the removal of issues raised in its local markets related to its variety.

Pros:

• Exploration of new international markets.
• Increase in revenue from international markets.
• Elimination of issues connected to variety.
• Income diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competitors.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Robotech: Storming Into The Us Market Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a severe risk to the market share of business. In this situation the business might think about presenting Click and Recommendations of Robotech: Storming Into The Us Market Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the market position
• Removal of brand name Originality
• Removal of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of incomes of the company. The pros and cons associated with Alternative 3 are offered listed below;

Pros:

• Lowering competition hazard
• Access to the world markets
• Expanding customer base
• Big Incomes
• Expedition of brand-new international markets.
• Boost in revenue from international markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of issues related to variety.
• Differences in cultures might caused a failure of the brand name particularly in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to acquire market share.



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