Recommendations of Procter And Gamble Europe: Vizir Launch Case Analysis

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Recommendations of Procter And Gamble Europe: Vizir Launch Case Study Solution

On the basis of above internal and external analysis of the company in addition to the examination of various options, the company is suggested to consider alternative 3. As alternative 3 would enable the business to expand in global markets with no reduction in its regional revenues and any deterioration of its market position. By considering Alternative 3, the business might keep its shop experience and brand name uniqueness. Nevertheless, it might also think about alternative 2 that might permit the company to access the markets without any prospective investment. Although, the business might pursue alternative 1 which would allow the company to concentrate on prospective international markets instead of the local markets but as the company is extremely based on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's income. The business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Procter And Gamble Europe: Vizir Launch Case Help Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The choice would assist the company to broaden in worldwide markets along with the removal of concerns raised in its regional markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Increase in revenue from international markets.
• Removal of concerns associated with variety.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand especially in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Procter And Gamble Europe: Vizir Launch Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a serious danger to the market share of company. In this circumstance the business could think about presenting Click and Recommendations of Procter And Gamble Europe: Vizir Launch Case Help shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand Originality
• Elimination of the great shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to broaden towards the global markets without closing its domestic shops that adds to the major part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are given listed below;

Pros:

• Lowering competition threat
• Access to the world markets
• Expanding customer base
• Big Incomes
• Exploration of brand-new global markets.
• Boost in earnings from international markets.
• Revenue diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of issues associated with variety.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.



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