Recommendations of Procter And Gamble Europe: Vizir Launch. Interview With Wolfgang Berndt Case Analysis

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Recommendations of Procter And Gamble Europe: Vizir Launch. Interview With Wolfgang Berndt Case Study Analysis

On the basis of above internal and external analysis of the company in addition to the assessment of various options, the business is recommended to consider alternative 3. As alternative 3 would enable the company to expand in worldwide markets without any decrease in its local revenues and any wear and tear of its market position. By thinking about Alternative 3, the business could preserve its shop experience and brand name originality. Nevertheless, it might also consider alternative 2 that could allow the company to access the markets without any potential investment. Although, the company might pursue alternative 1 which would allow the company to concentrate on prospective international markets instead of the local markets however as the company is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's profits. Therefore, the company is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Procter And Gamble Europe: Vizir Launch. Interview With Wolfgang Berndt Case Help Stores

The company has a long term market position in US which can not be generated quickly in the brand-new markets. The alternative would assist the company to broaden in international markets along with the removal of issues raised in its regional markets related to its diversity.

Pros:

• Expedition of new international markets.
• Increase in income from global markets.
• Removal of problems associated with diversity.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Loss of extensive incomes from the local markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Procter And Gamble Europe: Vizir Launch. Interview With Wolfgang Berndt Case Solution Stores

Alternative 2 consists of the introduction of online market places through producing an appropriate business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position a severe risk to the marketplace share of company. Additionally, the rivals are moving towards click and Recommendations of Procter And Gamble Europe: Vizir Launch. Interview With Wolfgang Berndt Case Analysis stores with Gap presenting Piperline. This shift towards online markets might decrease the revenues for company. In this situation the business might think about introducing Click and Recommendations of Procter And Gamble Europe: Vizir Launch. Interview With Wolfgang Berndt Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic stores. The pros and cons of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand Originality
• Elimination of the excellent store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of earnings of the business. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Lowering competition danger
• Access to the world markets
• Enlarging consumer base
• Large Earnings
• Expedition of brand-new international markets.
• Boost in earnings from global markets.
• Income diversity.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of concerns related to variety.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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