Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Solution

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Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, company tax rate and basic tax rate had actually decreased which eventually had an influence on the development of service profits. This unanticipated development in earnings will ultimately increase the charitable activities in Canada in order to enhance the company image and to advertise himself in an ethical method.

Economical Factor:

Due to the international monetary crises in the year 2008 and 2009, the comparative development of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not provide the decline in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the growth in per capita income have actually increased in decreasing way which may not be the reason to the decrease in charitable activities due to the fact that the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Solution will now target the primary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their income is very low as they are dependent upon their parents, enjoyed the frozen treats and interested to offer the valuable donations for the better health of Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Solution of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and business services will produce more in less expense which eventually lead towards the expense conserving resulting in more earnings and margins which may lead towards the more participation in the charitable activities and a yearly event such as Wonder Reward Day in orderto offer the valuable donations for the much better health of Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Help of Canada.

Strategies:

There are 4 alternative methods whose application will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The key issues dealing with by the business belong to the
1. Time constraint of 3 months to make and execute the strategy in Toronto, Canada
2. A continuous decrease in the collection of contributions on yearly basis
3. A decline in the per store income in Toronto which have failed to raise donations from here
4. A main focus of Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Solution Foundation is towards the development ofloyalty programs and the building of customer relationships with prospective clients of Wonder Treat Day
5. Some franchise owners are disappointing their desire to take part in a yearly occasion day due to the believe that their involvement in Wonder Reward Day are resulting in the decrease of the revenues together with the not any major change before and after revenues of their companies and services

PEST Analysis:

1. Franchise Rewards: By providing the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be generated through a yearly event called Wonder Reward Day.
For this function, the hospital should begin the Reward contest such as the first place prizeon the basis of the greatest contribution, 2nd place prizeon the basis of the second greatest donation, 3rd place reward on the basis of the third greatest contribution, and much more. These rewards will inspire the franchise owners to get involved more in the charitable activities in a yearly occasion of Wonder Treat Day.
2. Loyalty Card: In order to develop and maintain more devoted customers for Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Solution to provide the valuable contributions for the much better health of Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Analysis of Canada, the hospital ought to develop the loyalty card program for the blizzards to recognized loyalty in consumers.
3. Schools: For the purpose to get the rapid increase in number of contributions from the area of Toronto, hospital ought to include the number of schools found in Toronto to take part inan yearly event such as Miracle Reward Dayto provide the important donations for the much better health of Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Help of Canada.
Email Marketing: The use of Email marketing needs to be implemented by the hospital to capture the number of schools and franchise owners to take part in an annual event such as Wonder Treat Dayto supply the important contributions for the better health of Pestel Analysis of Nike In Transition (B): Phil Knight Returns Case Analysis of Canada.

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