Recommendations of Microsoft: Competing On Talent (B) Case Help

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Recommendations of Microsoft: Competing On Talent (B) Case Study Analysis

RecommendationsOn the basis of above internal and external analysis of the business along with the examination of various options, the business is advised to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any reduction in its local profits and any degeneration of its market position. The business might pursue alternative 1 which would enable the company to focus on possible international markets rather than the regional markets but as the company is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Microsoft: Competing On Talent (B) Case Solution Stores

International SegmentsGrowth towards international markets through opening new stores in other Europe and Asian countries with closing domestic stores is although a great alternative for increasing the worldwide existence of the business. The closing of domestic stores could extremely affect the revenues of the firm as above 90% of its stores are situated locally and closing those shops would eventually minimize the profits of the company. The company has a long term market position in US which can not be generated soon in the brand-new markets. The alternative would help the company to expand in worldwide markets along with the elimination of concerns raised in its regional markets associated with its variety. The benefits and drawbacks for Option 1 are listed below;


• Expedition of brand-new worldwide markets.
• Increase in profits from global markets.
• Elimination of issues connected to diversity.
• Revenue diversification.
• Action towards being a strong global brand.


• Loss of comprehensive incomes from the regional markets.
• Increase in competitors.
• Distinctions in cultures might led to a failure of the brand particularly in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Microsoft: Competing On Talent (B) Case Analysis Stores

Alternative 2 includes the introduction of online market places through generating a correct company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might posture a severe hazard to the marketplace share of business. The competitors are moving towards click and Recommendations of Microsoft: Competing On Talent (B) Case Analysis shops with Gap introducing Piperline. This shift towards online markets could lower the revenues for company. In this circumstance the business could think about introducing Click and Recommendations of Microsoft: Competing On Talent (B) Case Solution stores. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;


• Low financial investment
• Decreasing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entrance


• Threat to the marketplace position
• Elimination of brand Uniqueness
• Removal of the terrific shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the global markets without closing its domestic shops that adds to the major part of incomes of the business. The pros and cons connected to Alternative 3 are provided listed below;


• Lowering competition risk
• Access to the world markets
• Enlarging consumer base
• Big Revenues
• Expedition of new worldwide markets.
• Boost in earnings from global markets.
• Profits diversity.
• Action towards being a strong international brand.


• Continuation of issues associated with diversity.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to acquire market share.

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