Recommendations of Microsoft: Competing On Talent (A) Case Solution

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Recommendations of Microsoft: Competing On Talent (A) Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is suggested to think about alternative 3. As alternative 3 would enable the company to expand in global markets without any decrease in its regional revenues and any deterioration of its market position. By thinking about Alternative 3, the business might keep its store experience and brand name individuality. However, it might also think about alternative 2 that could permit the business to access the markets without any possible investment. Although, the business might pursue alternative 1 which would allow the company to focus on prospective international markets rather than the regional markets but as the company is extremely based on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decline in business's income. Therefore, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Microsoft: Competing On Talent (A) Case Solution Stores

The business has a long term market position in United States which can not be generated soon in the new markets. The alternative would assist the company to broaden in worldwide markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Expedition of brand-new worldwide markets.
• Increase in revenue from worldwide markets.
• Elimination of issues associated with variety.
• Profits diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name especially in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Microsoft: Competing On Talent (A) Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might pose an extreme hazard to the market share of company. In this scenario the business might think about presenting Click and Recommendations of Microsoft: Competing On Talent (A) Case Help stores. These stores with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competition danger
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Removal of brand name Individuality
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the international markets without closing its domestic shops that adds to the major part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are given below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of new global markets.
• Boost in income from worldwide markets.
• Income diversity.
• Step towards being a strong global brand.

Cons:

• Extension of problems related to variety.
• Differences in cultures might caused a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to acquire market share.



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