Recommendations of Mercy Corps: Global Social Entrepreneurship (B) Case Help

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Recommendations of Mercy Corps: Global Social Entrepreneurship (B) Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in global markets without any decrease in its regional earnings and any wear and tear of its market position. The company might pursue alternative 1 which would allow the business to focus on prospective global markets rather than the regional markets but as the business is highly reliant on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decrease in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Mercy Corps: Global Social Entrepreneurship (B) Case Analysis Stores

The business has a long term market position in United States which can not be created soon in the new markets. The alternative would assist the business to expand in international markets along with the elimination of problems raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new global markets.
• Boost in earnings from international markets.
• Elimination of concerns connected to diversity.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Mercy Corps: Global Social Entrepreneurship (B) Case Solution Stores

Alternative 2 consists of the intro of online market places through generating a correct business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position a severe threat to the market share of company. The competitors are moving towards click and Recommendations of Mercy Corps: Global Social Entrepreneurship (B) Case Help shops with Gap presenting Piperline. This shift towards online markets could lower the revenues for company. In this scenario the business might think about presenting Click and Recommendations of Mercy Corps: Global Social Entrepreneurship (B) Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low financial investment
• Decreasing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the market position
• Elimination of brand name Uniqueness
• Elimination of the terrific store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of profits of the company. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Expedition of brand-new global markets.
• Increase in revenue from global markets.
• Earnings diversity.
• Step towards being a strong international brand.

Cons:

• Extension of issues connected to variety.
• Distinctions in cultures could resulted in a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to get market share.



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