Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Solution

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Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Study Analysis

A Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Help could be carried out to design numerous methods using the strengths of the company to avail opportunities, get rid of weaknesses and to decrease the hazards. It might likewise be utilized to examine that how particular weaknesses resist particular opportunities and increase the threats. The methods drafted using the Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Solution are given as follows;
• Usage of strong international brand name position and financial resources in expanding towards possible markets.
• Unique brand experience might assist the business to much better position itself in new markets.
• Resistance in expansion in the prospective global markets motivating variety.
• High rates limits the growth in numerous Asian and African nations with low per capita earnings.
• Strong brand name acknowledgment, non-traditional ways of marketing and the special brand experience could be used to decrease the threat from possible customers.
• Rigorous look policies might resulted in the customer shift towards Victoria with high social responsibility.
• Minimal target markets could resulted in a decrease in the overall market share of the company.
These methods could assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Analysis could be performed to evaluate the availability of funds to the business that might be used in expansion towards worldwide markets. The monetary position of the business could be examined by utilizing the information given in the case Exhibit 1. The ratios that could be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the business has an affordable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be potential and the business needs to put efforts in increasing its profits along with minimizing its operational costs to increase its earnings margins.

Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Analysis

Segmentation

Many of the company's Brick and Mortar stores are located in United States consisting of above 500 stores in nearly each of the state of United States. The company has also an international existence in 8 different nations with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is probably the 10% of its stores in the US.

Targeting

The company targets its clothing brand to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business associated with its competitors. The company works with great looking males and ladies for its stores and follows a rigorous appearance policy to maintain destination of good-looking individuals towards its stores and offer a special brand name experience.

Positioning

The company has placed its brand as a high-end brand targeting just a specific market section. The company with its non-traditional methods of marketing through designs and agents posters its brand name image as a luxury clothing brand name targeted to the cool and good-looking personalities in society. Although, this market position draws in various elite people towards the brand name however it harms the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Analysis faces a great deal of competition in the market with the presence of different variety of rivals in the market. A chart showing the close competitors together with their characteristics and the marketing method is given up. it could be seen that the American Eagle Outfitters is considered to be the greatest competitors for business with its marketing technique associated to the tv shows. Furthermore, Space is also thought about to be a prospective rival in local in addition to in worldwide; markets as the business is considering to shift in the international markets. In addition to it, Mercy Corps: Global Social Entrepreneurship (A) Case Study Analysis. with its versatile prices strategy and the Victoria's Street with its strong social status posture an extreme threat to the current market share of the Porter's 5 Forces analysis of Mercy Corps: Global Social Entrepreneurship (A) Case Help.

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