Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Solution

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Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Study Help

A Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Help might be performed to design numerous strategies utilizing the strengths of the company to get chances, overcome weaknesses and to reduce the threats. It might likewise be utilized to examine that how particular weak points resist certain opportunities and increase the dangers. The techniques prepared using the Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Analysis are given as follows;
• Utilization of strong global brand name position and funds in broadening towards prospective markets.
• Unique brand name experience might assist the business to much better position itself in new markets.
• Resistance in expansion in the potential worldwide markets motivating diversity.
• High costs restricts the growth in various Asian and African nations with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the distinct brand name experience might be used to decrease the threat from potential clients.
• Stringent appearance policies could caused the consumer shift towards Victoria with high social responsibility.
• Limited target markets could caused a decline in the overall market share of the business.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Solution could be performed to assess the accessibility of funds to the company that could be used in growth towards global markets. The financial position of the company might be examined by utilizing the data given in the case Exhibition 1. The ratios that could be considered in financial efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not seems to be potential and the company should put efforts in increasing its profits along with lowering its operational costs to increase its revenue margins.

Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Analysis

Segmentation

The division analysis consists of the analysis of various business sectors of the company in domestic and the international, markets. The majority of the company's Brick and Mortar shops lie in United States including above 500 stores in almost each of the state of US. Nevertheless, the business has likewise a global existence in 8 various nations with its greatest variety of stores located in United Kingdom i.e. 21. The companyhas an overall of 54 stores in global markets that is most likely the 10% of its shops in the US. It indicates that bulk of the earnings of the business originated from the regional markets. The company is considering to expand its stores into 7 more European and Asian countries. A chart showing the existence of the business in various international markets is given up the Appendix 2.

Targeting

The business targets its clothes brand to the young, tall and attractive teens and kids that are considered to be cool. This targeting policy is responsible for different distinctions in the company related to its competitors. For example, the company works with great looking males and females for its shops and follows a strict look policy to maintain tourist attraction of attractive individuals towards its stores and offer a distinct brand name experience.

Positioning

The business has actually placed its brand as a high-end brand name targeting only a specific market segment. The business with its non-traditional methods of marketing through designs and agents posters its brand name image as a high-end clothes brand name targeted to the cool and attractive characters in society. Although, this market position attracts different elite people towards the brand name however it injures the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Help deals with a great deal of competitors in the market with the existence of various number of rivals in the market. A chart showing the close competitors along with their characteristics and the marketing technique is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for business with its marketing strategy related to the tv programs. Space is likewise considered to be a prospective rival in regional as well as in international; markets as the business is thinking about to move in the worldwide markets. In addition to it, Kentucky Fried Chicken (Japan) Ltd Case Study Solution. with its versatile rates technique and the Victoria's Street with its strong social status position a severe threat to the present market share of the Porter's 5 Forces analysis of Kentucky Fried Chicken (Japan) Ltd Case Analysis.

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