Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Help

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Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Study Solution

A Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Analysis could be conducted to create different techniques utilizing the strengths of the business to obtain chances, conquer weak points and to lower the risks. It might likewise be used to evaluate that how particular weaknesses resist particular chances and increase the threats. The techniques prepared using the Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Analysis are provided as follows;
• Utilization of strong global brand position and financial resources in expanding towards possible markets.
• Distinct brand experience could assist the business to better position itself in brand-new markets.
• Resistance in expansion in the possible global markets motivating diversity.
• High rates limits the expansion in numerous Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the special brand name experience might be utilized to reduce the hazard from possible consumers.
• Stringent look policies might caused the customer shift towards Victoria with high social responsibility.
• Restricted target audience could resulted in a decline in the overall market share of the business.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Analysis might be conducted to evaluate the schedule of financial resources to the business that might be used in growth towards international markets. The financial position of the business could be evaluated by utilizing the data given in the case Exhibit 1. The ratios that might be thought about in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it might be seen that the company has a reasonable monetary performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not appears to be potential and the business must put efforts in increasing its revenues along with decreasing its functional expenditures to increase its profit margins.

Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Analysis

Segmentation

The division analysis consists of the analysis of numerous service sectors of the company in domestic and the worldwide, markets. The majority of the business's Physical stores lie in US including above 500 shops in nearly each of the state of United States. However, the business has also a worldwide presence in 8 different nations with its greatest variety of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in global markets that is probably the 10% of its stores in the US. It suggests that bulk of the earnings of the business originated from the regional markets. Moreover, the company is thinking about to broaden its stores into 7 more European and Asian nations. A chart revealing the presence of the company in numerous international markets is given up the Appendix 2.

Targeting

The company targets its clothes brand to the young, tall and attractive teenagers and kids that are considered to be cool. This targeting policy is accountable for different differences in the business connected to its competitors. For example, the company works with good looking males and females for its shops and follows a rigorous appearance policy to maintain tourist attraction of attractive people towards its stores and provide a special brand experience.

Positioning

The company has actually placed its brand as a high-end brand targeting only a particular market section. The company with its non-traditional methods of marketing through designs and representatives posters its brand image as a luxury clothing brand name targeted to the cool and attractive personalities in society. This market position draws in different elite individuals towards the brand name however it hurts the company's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Analysis faces a lot of competition in the market with the existence of numerous number of competitors in the market. A chart revealing the close competitors in addition to their characteristics and the marketing technique is given in. it could be seen that the American Eagle Outfitters is considered to be the greatest rivals for business with its marketing strategy associated to the television programs. Furthermore, Space is likewise considered to be a potential competitor in regional along with in worldwide; markets as the business is thinking about to move in the global markets. Together with it, Jollibee Foods Corp (A): International Expansion Case Study Analysis. with its flexible rates technique and the Victoria's Street with its strong social status present a severe hazard to the existing market share of the Porter's 5 Forces analysis of Jollibee Foods Corp (A): International Expansion Case Solution.

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