Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Solution

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Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Solution might be performed to develop different strategies using the strengths of the company to obtain opportunities, conquer weaknesses and to lower the dangers. It might likewise be utilized to evaluate that how certain weaknesses resist certain opportunities and increase the dangers. The methods drafted utilizing the Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Help are given as follows;
• Utilization of strong global brand position and funds in expanding towards potential markets.
• Distinct brand name experience could help out the business to much better position itself in brand-new markets.
• Resistance in growth in the possible international markets encouraging variety.
• High prices restricts the growth in numerous Asian and African nations with low per capita earnings.
• Strong brand acknowledgment, non-traditional ways of marketing and the distinct brand experience might be made use of to decrease the danger from possible customers.
• Rigorous appearance policies might led to the consumer shift towards Victoria with high social responsibility.
• Limited target audience might caused a decrease in the total market share of the company.
These methods could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Solution might be carried out to examine the schedule of financial resources to the company that could be utilized in growth towards global markets. The financial position of the business could be evaluated by using the information given up the case Exhibition 1. The ratios that might be considered in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not appears to be possible and the business needs to put efforts in increasing its revenues along with reducing its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Solution


The division analysis consists of the analysis of different business sectors of the business in domestic and the global, markets. Most of the company's Physical shops are located in US including above 500 shops in almost each of the state of United States. However, the business has also an international presence in 8 various nations with its highest variety of stores located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its shops in the US. It indicates that bulk of the revenues of the business come from the regional markets. Moreover, the company is considering to broaden its shops into 7 more European and Asian nations. A chart showing the presence of the business in numerous worldwide markets is given in the Appendix 2.


The business targets its clothes brand name to the young, high and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for different distinctions in the business connected to its competitors. The business hires great looking men and ladies for its shops and follows a rigorous appearance policy to maintain tourist attraction of good-looking people towards its shops and offer a special brand name experience.


The company has placed its brand as a high-end brand targeting only a specific market sector. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothing brand name targeted to the cool and attractive personalities in society. Although, this market position brings in various elite people towards the brand name but it harms the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Analysis deals with a great deal of competitors in the market with the existence of various variety of competitors in the market. A chart showing the close rivals along with their characteristics and the marketing technique is given up. it might be seen that the American Eagle Outfitters is considered to be the greatest competitors for company with its marketing technique related to the television programs. Additionally, Space is also considered to be a possible rival in local in addition to in global; markets as the company is considering to move in the worldwide markets. In addition to it, Jan Carlzon: Ceo At Sas (A) Case Study Help. with its versatile prices method and the Victoria's Street with its strong social status pose a serious danger to the existing market share of the Porter's 5 Forces analysis of Jan Carlzon: Ceo At Sas (A) Case Solution.

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