Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Solution

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Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, company tax rate and general tax rate had declined which eventually had an effect on the development of business earnings. This unforeseen growth in revenues will ultimately increase the charitable activities in Canada in order to improve the company image and to advertise himself in an ethical method.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the comparative development of Gross Domestic Product (GDP) rate in Canada had declined in the year 2012 form the year 2011. This decreased does not present the decline in the per capita income of Canadian individuals in the year 2012 from the year 2011 however the growth in per capita income have increased in reducing method which might not be the factor to the decline in charitable activities since the per capita income had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Help will now target the elementary and high school kids to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is very low as they are dependent upon their moms and dads, delighted in the frozen deals with and interested to provide the valuable contributions for the much better health of Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Solution of Canada.

Technological Factor:

Due to the technological development in Canada, the little and corporate services will produce more in less expense which ultimately lead towards the expense conserving resulting in more earnings and margins which may lead towards the more participation in the charitable activities and an annual occasion such as Miracle Reward Day in orderto provide the valuable donations for the better health of Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Analysis of Canada.

Strategies:

There are 4 alternative techniques whose application will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The essential concerns dealing with by the company belong to the
1. Time restriction of 3 months to make and implement the technique in Toronto, Canada
2. A constant decline in the collection of donations on annual basis
3. A decrease in the per store earnings in Toronto which have actually stopped working to raise donations from here
4. A main focus of Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Help Structure is towards the advancement ofloyalty programs and the structure of client relationships with prospective customers of Miracle Treat Day
5. Some franchise owners are disappointing their willingness to participate in an annual event day due to the believe that their participation in Wonder Reward Day are resulting in the reduction of the earnings together with the not any major modification before and after revenues of their firms and companies

PEST Analysis:

1. Franchise Incentives: By providing the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be produced through an annual occasion named Miracle Reward Day.
For this purpose, the hospital needs to start the Reward contest such as the first place prizeon the basis of the greatest donation, second place prizeon the basis of the second highest donation, third place prize on the basis of the third greatest donation, and much more. These rewards will inspire the franchise owners to participate more in the charitable activities in a yearly occasion of Miracle Reward Day.
2. Loyalty Card: In order to establish and preserve more loyal customers for Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Solution to offer the valuable contributions for the better health of Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Analysis of Canada, the hospital needs to create the loyalty card program for the blizzards to recognized commitment in customers.
3. Schools: For the purpose to get the rapid boost in variety of donations from the location of Toronto, hospital should include the variety of schools found in Toronto to get involved inan yearly event such as Miracle Treat Dayto provide the important contributions for the much better health of Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Solution of Canada.
Email Marketing: The use of Email marketing needs to be implemented by the hospital to capture the number of schools and franchise owners to take part in a yearly occasion such as Miracle Reward Dayto supply the valuable donations for the better health of Pestel Analysis of Jan Carlzon: Ceo At Sas (A) Case Solution of Canada.

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