Recommendations of Ideal Standard France: Pat Paterson Case Solution

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Recommendations of Ideal Standard France: Pat Paterson Case Study Analysis

On the basis of above internal and external analysis of the business along with the evaluation of numerous options, the business is suggested to think about alternative 3. As alternative 3 would allow the company to expand in global markets with no decrease in its local profits and any deterioration of its market position. By thinking about Alternative 3, the business might maintain its shop experience and brand name originality. It might also think about alternative 2 that might permit the business to access the markets without any prospective investment. The business might pursue alternative 1 which would enable the company to focus on prospective global markets rather than the regional markets however as the company is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in company's revenue. Therefore, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Ideal Standard France: Pat Paterson Case Solution Stores

Growth towards worldwide markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a good alternative for increasing the worldwide existence of the business. The closing of domestic shops could extremely affect the profits of the company as above 90% of its stores are located domestically and closing those shops would eventually reduce the revenues of the firm. Additionally, the company has a long term market position in US which can not be produced quickly in the brand-new markets. The choice would help the business to expand in worldwide markets along with the elimination of problems raised in its regional markets associated with its diversity. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Expedition of new international markets.
• Boost in revenue from global markets.
• Elimination of concerns related to diversity.
• Earnings diversification.
• Step towards being a strong global brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Ideal Standard France: Pat Paterson Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might present a severe risk to the market share of company. In this circumstance the company might think about presenting Click and Recommendations of Ideal Standard France: Pat Paterson Case Analysis stores. These shops with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competition risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Elimination of brand Originality
• Elimination of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to broaden towards the international markets without closing its domestic shops that adds to the major part of profits of the business. The pros and cons associated with Alternative 3 are given listed below;

Pros:

• Reducing competition danger
• Access to the world markets
• Increasing the size of customer base
• Big Incomes
• Exploration of new worldwide markets.
• Boost in earnings from international markets.
• Income diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of concerns associated with variety.
• Distinctions in cultures might caused a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.



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