Recommendations of Going Global: Lessons From Late Movers Case Solution

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Recommendations of Going Global: Lessons From Late Movers Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of various options, the company is suggested to consider alternative 3. As alternative 3 would enable the company to expand in global markets without any reduction in its regional profits and any wear and tear of its market position. The company could pursue alternative 1 which would make it possible for the business to focus on prospective worldwide markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Going Global: Lessons From Late Movers Case Analysis Stores

The company has a long term market position in United States which can not be created quickly in the new markets. The option would assist the business to expand in global markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of new global markets.
• Increase in profits from global markets.
• Removal of concerns related to variety.
• Income diversity.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand especially in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Going Global: Lessons From Late Movers Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position a severe danger to the market share of business. In this situation the business could think about presenting Click and Recommendations of Going Global: Lessons From Late Movers Case Solution shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Removal of brand name Originality
• Elimination of the fantastic store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the global markets without closing its domestic shops that contributes to the major part of earnings of the business. The pros and cons related to Alternative 3 are offered below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Expanding customer base
• Big Revenues
• Exploration of new global markets.
• Boost in earnings from worldwide markets.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of concerns related to variety.
• Differences in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.



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