Recommendations of Ges Growth Strategy: The Immelt Initiative Case Help

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Recommendations of Ges Growth Strategy: The Immelt Initiative Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of different alternatives, the company is advised to consider alternative 3. As alternative 3 would enable the business to broaden in international markets without any reduction in its local profits and any deterioration of its market position. The business might pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets but as the company is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the significant decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Ges Growth Strategy: The Immelt Initiative Case Help Stores

Expansion towards global markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a good option for increasing the international presence of the business. Nevertheless, the closing of domestic shops could highly impact the earnings of the company as above 90% of its shops lie domestically and closing those shops would ultimately decrease the earnings of the company. Moreover, the business has a long term market position in US which can not be generated quickly in the brand-new markets. The option would help the business to broaden in international markets along with the elimination of issues raised in its local markets related to its diversity. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Boost in income from international markets.
• Elimination of problems associated with variety.
• Income diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial earnings from the local markets.
• Increase in competition.
• Differences in cultures could led to a failure of the brand particularly in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Ges Growth Strategy: The Immelt Initiative Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might posture an extreme danger to the market share of company. In this circumstance the business might think about introducing Click and Recommendations of Ges Growth Strategy: The Immelt Initiative Case Analysis shops. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Removal of brand name Originality
• Removal of the terrific shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might consider, is to expand towards the global markets without closing its domestic shops that contributes to the major part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are offered listed below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Exploration of new worldwide markets.
• Boost in income from worldwide markets.
• Profits diversity.
• Action towards being a strong global brand.

Cons:

• Extension of problems connected to variety.
• Differences in cultures might caused a failure of the brand especially in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.



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