Recommendations of Entrepreneurship Goes Global: Resmeds Gamble Case Analysis

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Recommendations of Entrepreneurship Goes Global: Resmeds Gamble Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the company is advised to think about alternative 3. As alternative 3 would allow the company to broaden in international markets without any decrease in its regional incomes and any degeneration of its market position. The company might pursue alternative 1 which would allow the company to focus on potential global markets rather than the regional markets however as the business is extremely reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the significant decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Entrepreneurship Goes Global: Resmeds Gamble Case Analysis Stores

Expansion towards international markets through opening new stores in other Europe and Asian nations with closing domestic stores is although a great option for increasing the global presence of the company. The closing of domestic stores might highly impact the revenues of the company as above 90% of its stores are situated locally and closing those stores would ultimately lower the earnings of the company. Moreover, the business has a long term market position in US which can not be created soon in the brand-new markets. The option would help the business to broaden in global markets together with the elimination of problems raised in its local markets related to its diversity. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Boost in profits from worldwide markets.
• Elimination of issues related to diversity.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Entrepreneurship Goes Global: Resmeds Gamble Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might present a severe risk to the market share of company. In this circumstance the business could think about introducing Click and Recommendations of Entrepreneurship Goes Global: Resmeds Gamble Case Help shops. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competition risk
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand Uniqueness
• Elimination of the great store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of revenues of the business. The advantages and disadvantages associated with Alternative 3 are offered below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Enlarging customer base
• Large Incomes
• Expedition of brand-new worldwide markets.
• Boost in earnings from international markets.
• Income diversity.
• Step towards being a strong international brand name.

Cons:

• Extension of problems associated with diversity.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to acquire market share.



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