Recommendations of Corning Inc.: A Network Of Alliances Case Help

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Recommendations of Corning Inc.: A Network Of Alliances Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of numerous options, the company is recommended to consider alternative 3. As alternative 3 would enable the business to expand in worldwide markets without any reduction in its local earnings and any degeneration of its market position. The company might pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the regional markets however as the business is highly dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Inc.: A Network Of Alliances Case Analysis Stores

Expansion towards worldwide markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although a good option for increasing the worldwide existence of the business. The closing of domestic shops could extremely affect the incomes of the company as above 90% of its stores are located locally and closing those stores would ultimately lower the profits of the firm. The company has a long term market position in US which can not be produced quickly in the brand-new markets. The alternative would assist the company to broaden in international markets together with the elimination of concerns raised in its local markets associated with its diversity. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Exploration of new international markets.
• Increase in earnings from worldwide markets.
• Elimination of issues related to variety.
• Revenue diversity.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand specifically in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Corning Inc.: A Network Of Alliances Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position a severe hazard to the market share of business. In this situation the company might think about presenting Click and Recommendations of Corning Inc.: A Network Of Alliances Case Help stores. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Minimizing competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the marketplace position
• Removal of brand Individuality
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of incomes of the company. The advantages and disadvantages associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Enlarging customer base
• Big Incomes
• Expedition of new international markets.
• Increase in revenue from worldwide markets.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of problems associated with variety.
• Differences in cultures could caused a failure of the brand especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to get market share.



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