Recommendations of Corning Glass Works International (D) Case Analysis

Home >> Hbr >> Corning Glass Works International (D) >> Recommendations

Recommendations of Corning Glass Works International (D) Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the company is recommended to consider alternative 3. As alternative 3 would enable the business to broaden in global markets without any reduction in its regional profits and any wear and tear of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on possible global markets rather than the local markets however as the business is extremely reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decrease in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Glass Works International (D) Case Help Stores

Growth towards global markets through opening new stores in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the global presence of the company. However, the closing of domestic shops could extremely affect the incomes of the company as above 90% of its shops lie domestically and closing those stores would ultimately minimize the revenues of the firm. Moreover, the business has a long term market position in US which can not be created soon in the new markets. The alternative would assist the company to broaden in worldwide markets together with the removal of issues raised in its regional markets connected to its diversity. The pros and Cons for Alternative 1 are noted below;

Pros:

• Expedition of brand-new international markets.
• Increase in profits from global markets.
• Removal of concerns associated with diversity.
• Income diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of substantial profits from the regional markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Corning Glass Works International (D) Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could present a severe threat to the market share of company. In this situation the business could think about introducing Click and Recommendations of Corning Glass Works International (D) Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Incomes
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Removal of brand Originality
• Removal of the excellent store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of revenues of the company. The pros and cons related to Alternative 3 are provided below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding customer base
• Large Earnings
• Exploration of brand-new global markets.
• Increase in profits from worldwide markets.
• Earnings diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of problems connected to diversity.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.