Recommendations of Corning Glass Works International (C-2) Case Help

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Recommendations of Corning Glass Works International (C-2) Case Study Solution

On the basis of above internal and external analysis of the company together with the examination of various options, the company is advised to think about alternative 3. As alternative 3 would enable the company to expand in global markets without any decrease in its regional profits and any deterioration of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand uniqueness. However, it might also consider alternative 2 that might allow the business to access the markets with no potential investment. The company might pursue alternative 1 which would enable the business to focus on possible global markets rather than the regional markets however as the company is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the considerable decline in company's income. The company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Glass Works International (C-2) Case Help Stores

The company has a long term market position in United States which can not be created soon in the new markets. The option would assist the company to expand in global markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Expedition of brand-new global markets.
• Increase in revenue from global markets.
• Removal of problems connected to variety.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of substantial profits from the local markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Corning Glass Works International (C-2) Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could position a serious danger to the market share of business. In this scenario the business might think about introducing Click and Recommendations of Corning Glass Works International (C-2) Case Analysis shops. These stores with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competitors risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Profits
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Uniqueness
• Elimination of the great shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of earnings of the company. The pros and cons connected to Alternative 3 are provided below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Large Incomes
• Expedition of brand-new worldwide markets.
• Boost in profits from global markets.
• Profits diversification.
• Action towards being a strong global brand.

Cons:

• Extension of issues associated with variety.
• Differences in cultures might led to a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.



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