Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Help

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Hbr >> Corning Glass Works International (C-2) >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Study Analysis

A Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Analysis might be conducted to design various methods using the strengths of the business to obtain opportunities, overcome weak points and to lower the dangers. It could also be used to assess that how particular weaknesses withstand certain chances and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Solution are provided as follows;
• Usage of strong international brand name position and funds in expanding towards potential markets.
• Unique brand name experience might assist the business to better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High rates restricts the expansion in various Asian and African countries with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the unique brand name experience might be utilized to reduce the hazard from possible clients.
• Strict appearance policies could caused the customer shift towards Victoria with high social responsibility.
• Limited target audience might resulted in a decrease in the total market share of the business.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Help could be performed to evaluate the availability of financial resources to the company that could be utilized in expansion towards international markets. The monetary position of the business might be examined by utilizing the data given up the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has a reasonable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not seems to be prospective and the company should put efforts in increasing its profits in addition to lowering its functional expenditures to increase its revenue margins.

Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Solution

Segmentation

Most of the company's Brick and Mortar shops are located in United States consisting of above 500 stores in nearly each of the state of United States. The business has likewise a global existence in 8 various nations with its highest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is most likely the 10% of its stores in the US.

Targeting

The company targets its clothes brand name to the young, high and attractive teens and kids that are considered to be cool. This targeting policy is responsible for various distinctions in the company associated with its competitors. The company works with good looking guys and ladies for its stores and follows a rigorous look policy to preserve tourist attraction of good-looking individuals towards its shops and provide an unique brand experience.

Positioning

The business has positioned its brand name as a high-end brand targeting just a particular market segment. The business with its non-traditional methods of marketing through models and representatives posters its brand name image as a luxury clothes brand name targeted to the cool and attractive characters in society. Although, this market position draws in different elite individuals towards the brand name however it injures the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Corning Glass Works International (C-2) Case Help faces a lot of competition in the market with the presence of numerous number of competitors in the market. Space is likewise considered to be a potential competitor in regional as well as in global; markets as the business is considering to shift in the international markets.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.