Pestel Analysis of Corning Glass Works International (C-2) Case Analysis

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Pestel Analysis of Corning Glass Works International (C-2) Case Study Solution

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, service tax rate and basic tax rate had decreased which ultimately had an impact on the development of business earnings. This unexpected development in revenues will ultimately increase the charitable activities in Canada in order to improve the business image and to market himself in an ethical method.

Economical Factor:

Due to the international financial crises in the year 2008 and 2009, the relative growth of Gross Domestic Product (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This decreased does not provide the decline in the per capita income of Canadian people in the year 2012 from the year 2011 but the development in per capita income have increased in reducing way which may not be the reason to the decline in charitable activities due to the fact that the per capita income had actually grown in 2012 in contrast of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Corning Glass Works International (C-2) Case Help will now target the primary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is really low as they depend on their moms and dads, enjoyed the frozen deals with and interested to offer the valuable contributions for the much better health of Pestel Analysis of Corning Glass Works International (C-2) Case Analysis of Canada.

Technological Factor:

Due to the technological advancement in Canada, the small and corporate businesses will produce more in less cost which ultimately lead towards the cost saving resulting in more profits and margins which might lead towards the more participation in the charitable activities and a yearly occasion such as Miracle Treat Day in orderto provide the important contributions for the much better health of Pestel Analysis of Corning Glass Works International (C-2) Case Help of Canada.

Strategies:

There are four alternative methods whose application will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The crucial problems facing by the business are related to the
1. Time restriction of 3 months to make and execute the technique in Toronto, Canada
2. A continuous decrease in the collection of donations on annual basis
3. A decline in the per shop earnings in Toronto which have actually stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of Corning Glass Works International (C-2) Case Analysis Foundation is towards the development ofloyalty programs and the building of client relationships with prospective clients of Miracle Reward Day
5. Some franchise owners are disappointing their desire to take part in an annual occasion day due to the think that their participation in Wonder Reward Day are leading to the decrease of the earnings together with the not any significant modification prior to and after earnings of their firms and organisations

PEST Analysis:

1. Franchise Rewards: By offering the incentives to franchise owners, the hospital will have the ability to raise as much funds as possible to be generated through a yearly occasion named Wonder Reward Day.
For this purpose, the hospital should begin the Prize contest such as the top place prizeon the basis of the greatest contribution, 2nd place prizeon the basis of the 2nd highest contribution, 3rd location reward on the basis of the 3rd highest contribution, and far more. These prizes will inspire the franchise owners to participate more in the charitable activities in a yearly occasion of Wonder Reward Day.
2. Commitment Card: In order to establish and preserve more loyal consumers for Pestel Analysis of Corning Glass Works International (C-2) Case Help to supply the valuable donations for the better health of Pestel Analysis of Corning Glass Works International (C-2) Case Help of Canada, the hospital should develop the commitment card program for the blizzards to recognized loyalty in customers.
3. Schools: For the function to get the rapid increase in variety of donations from the location of Toronto, hospital should include the variety of schools located in Toronto to participate inan yearly event such as Miracle Reward Dayto supply the valuable contributions for the better health of Pestel Analysis of Corning Glass Works International (C-2) Case Analysis of Canada.
Email Marketing: Using Email marketing must be implemented by the hospital to capture the number of schools and franchise owners to take part in a yearly occasion such as Wonder Reward Dayto offer the valuable donations for the better health of Pestel Analysis of Corning Glass Works International (C-2) Case Analysis of Canada.

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