Recommendations of Corning Glass Works International (C-1) Case Analysis

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Recommendations of Corning Glass Works International (C-1) Case Study Help

On the basis of above internal and external analysis of the business along with the examination of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would enable the business to expand in international markets without any reduction in its regional earnings and any wear and tear of its market position. The business might pursue alternative 1 which would enable the company to focus on possible global markets rather than the regional markets but as the company is extremely reliant on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Glass Works International (C-1) Case Solution Stores

The company has a long term market position in US which can not be generated quickly in the brand-new markets. The choice would assist the business to expand in worldwide markets along with the removal of issues raised in its regional markets related to its diversity.

Pros:

• Exploration of brand-new global markets.
• Boost in earnings from global markets.
• Elimination of problems associated with variety.
• Revenue diversification.
• Action towards being a strong global brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Corning Glass Works International (C-1) Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might present a serious risk to the market share of business. In this situation the business might consider presenting Click and Recommendations of Corning Glass Works International (C-1) Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competition hazard
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the marketplace position
• Removal of brand Individuality
• Elimination of the fantastic shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might think about, is to expand towards the international markets without closing its domestic stores that adds to the huge part of profits of the business. The benefits and drawbacks related to Alternative 3 are offered below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of new global markets.
• Increase in revenue from worldwide markets.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of concerns associated with variety.
• Differences in cultures could led to a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to acquire market share.



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