Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Analysis

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Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Analysis might be conducted to design numerous strategies using the strengths of the company to obtain opportunities, get rid of weaknesses and to reduce the hazards. It could also be used to examine that how specific weaknesses resist particular chances and increase the threats. The techniques prepared utilizing the Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Solution are offered as follows;
• Usage of strong global brand position and funds in expanding towards potential markets.
• Special brand experience might help out the business to better position itself in brand-new markets.
• Resistance in growth in the prospective global markets motivating variety.
• High prices limits the growth in various Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand experience might be made use of to reduce the danger from possible clients.
• Rigorous appearance policies might led to the customer shift towards Victoria with high social duty.
• Restricted target audience could resulted in a decline in the overall market share of the company.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Monetary analysis for Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Analysis might be carried out to examine the schedule of funds to the business that might be utilized in growth towards global markets. The monetary position of the company might be assessed by using the information given in the case Display 1. The ratios that could be thought about in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net earnings margin does not seems to be possible and the business needs to put efforts in increasing its earnings in addition to decreasing its functional expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Analysis

Segmentation

Most of the company's Brick and Mortar shops are situated in United States consisting of above 500 stores in practically each of the state of United States. The business has also a worldwide existence in 8 different countries with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is most likely the 10% of its stores in the United States.

Targeting


The company targets its clothing brand to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for various distinctions in the company associated with its competitors. For example, the company hires excellent looking men and women for its shops and follows a strict appearance policy to maintain tourist attraction of good-looking people towards its stores and provide a distinct brand name experience.

Positioning


The business has positioned its brand name as a high-end brand name targeting just a particular market section. The business with its non-traditional methods of marketing through designs and representatives posters its brand image as a luxury clothing brand targeted to the cool and attractive personalities in society. This market position attracts different elite people towards the brand but it injures the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Corning Glass Works International (C-1) Case Solution deals with a lot of competition in the market with the existence of numerous number of competitors in the market. Gap is also thought about to be a prospective rival in local as well as in worldwide; markets as the company is considering to move in the international markets.



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