Recommendations of Corning Glass Works International (B-2) Case Analysis

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Recommendations of Corning Glass Works International (B-2) Case Study Help

On the basis of above internal and external analysis of the business along with the examination of numerous options, the company is advised to consider alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any decrease in its regional revenues and any wear and tear of its market position. The business could pursue alternative 1 which would allow the company to focus on potential worldwide markets rather than the local markets however as the company is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Glass Works International (B-2) Case Solution Stores

Growth towards international markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a good option for increasing the international existence of the business. The closing of domestic stores could highly impact the incomes of the company as above 90% of its shops are located locally and closing those shops would ultimately decrease the profits of the company. The company has a long term market position in United States which can not be produced quickly in the new markets. The choice would assist the company to expand in worldwide markets together with the removal of concerns raised in its regional markets related to its diversity. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Exploration of brand-new international markets.
• Increase in earnings from international markets.
• Removal of concerns associated with diversity.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competitors.
• Distinctions in cultures might caused a failure of the brand specifically in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Corning Glass Works International (B-2) Case Analysis Stores

Alternative 2 includes the introduction of online market locations through generating a correct company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might pose an extreme risk to the marketplace share of business. Furthermore, the rivals are shifting towards click and Recommendations of Corning Glass Works International (B-2) Case Help shops with Gap introducing Piperline. This shift towards online markets might reduce the incomes for company. In this situation the business could consider presenting Click and Recommendations of Corning Glass Works International (B-2) Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Lowering competition risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Individuality
• Removal of the terrific store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to expand towards the global markets without closing its domestic shops that contributes to the huge part of earnings of the business. The pros and cons associated with Alternative 3 are provided below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Expedition of brand-new international markets.
• Boost in income from global markets.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Extension of problems related to variety.
• Differences in cultures might resulted in a failure of the brand name especially in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.



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