Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Solution

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Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Study Analysis

A Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Solution could be carried out to design different strategies using the strengths of the business to avail opportunities, get rid of weaknesses and to minimize the dangers. It might likewise be utilized to assess that how specific weaknesses withstand particular chances and increase the hazards. The methods drafted utilizing the Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Analysis are offered as follows;
• Utilization of strong worldwide brand name position and financial resources in expanding towards possible markets.
• Distinct brand experience could help out the business to better position itself in brand-new markets.
• Resistance in expansion in the prospective global markets encouraging variety.
• High rates restricts the expansion in various Asian and African countries with low per capita earnings.
• Strong brand recognition, non-traditional methods of marketing and the distinct brand experience could be used to minimize the danger from prospective clients.
• Stringent appearance policies might resulted in the consumer shift towards Victoria with high social responsibility.
• Restricted target audience might resulted in a decline in the overall market share of the business.
These techniques might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Analysis might be performed to evaluate the availability of financial resources to the business that might be utilized in growth towards worldwide markets. The financial position of the company might be evaluated by using the information given up the case Exhibit 1. The ratios that could be thought about in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it might be seen that the company has an affordable monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not seems to be prospective and the company must put efforts in increasing its profits along with decreasing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Help

Segmentation

The division analysis consists of the analysis of different company sectors of the company in domestic and the global, markets. Most of the business's Brick and Mortar shops are located in US including above 500 stores in practically each of the state of US. The company has also a worldwide existence in 8 different countries with its highest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its stores in the US. It implies that bulk of the revenues of the business originated from the local markets. The business is considering to broaden its stores into 7 more European and Asian nations. A chart showing the existence of the company in various worldwide markets is given up the Appendix 2.

Targeting

The company targets its clothes brand to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for different differences in the business associated with its rivals. The company works with great looking males and women for its stores and follows a rigorous appearance policy to preserve attraction of attractive individuals towards its shops and offer a distinct brand name experience.

Positioning

The company has actually positioned its brand name as a high-end brand targeting only a specific market section. The business with its non-traditional ways of marketing through models and agents posters its brand name image as a luxury clothes brand targeted to the cool and good-looking characters in society. This market position attracts numerous elite individuals towards the brand name however it hurts the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Analysis deals with a lot of competitors in the market with the presence of different number of competitors in the market. A chart showing the close competitors along with their qualities and the marketing technique is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for company with its marketing technique associated to the tv programs. Gap is also considered to be a possible rival in local as well as in global; markets as the company is thinking about to move in the international markets. Together with it, Corning Glass Works International (B-2) Case Study Analysis. with its flexible prices strategy and the Victoria's Street with its strong social status present an extreme danger to the present market share of the Porter's 5 Forces analysis of Corning Glass Works International (B-2) Case Solution.

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