Pestel Analysis of Corning Glass Works International (B-2) Case Help

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Pestel Analysis of Corning Glass Works International (B-2) Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, business tax rate and basic tax rate had actually declined which eventually had an impact on the growth of company revenues. This unexpected development in revenues will eventually increase the charitable activities in Canada in order to enhance the company image and to market himself in an ethical method.

Economical Factor:

Due to the global monetary crises in the year 2008 and 2009, the comparative growth of Gdp (GDP) rate in Canada had actually declined in the year 2012 form the year 2011. This declined does not provide the decrease in the per capita earnings of Canadian people in the year 2012 from the year 2011 but the growth in per capita earnings have actually increased in decreasing way which might not be the reason to the decline in charitable activities due to the fact that the per capita earnings had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has actually been decided that the Pestel Analysis of Corning Glass Works International (B-2) Case Solution will now target the primary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is extremely low as they are dependent upon their parents, took pleasure in the frozen treats and interested to provide the valuable contributions for the better health of Pestel Analysis of Corning Glass Works International (B-2) Case Help of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and corporate organisations will produce more in less expense which eventually lead towards the expense saving leading to more revenues and margins which might lead towards the more participation in the charitable activities and an annual occasion such as Wonder Treat Day in orderto provide the valuable donations for the much better health of Pestel Analysis of Corning Glass Works International (B-2) Case Analysis of Canada.

Strategies:

There are 4 alternative methods whose execution will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The essential issues facing by the company belong to the
1. Time restraint of 3 months to make and execute the technique in Toronto, Canada
2. A constant decline in the collection of contributions on annual basis
3. A decrease in the per store income in Toronto which have failed to raise contributions from here
4. A main focus of Pestel Analysis of Corning Glass Works International (B-2) Case Analysis Foundation is towards the advancement ofloyalty programs and the structure of customer relationships with potential clients of Miracle Reward Day
5. Some franchise owners are not showing their willingness to take part in an annual occasion day due to the think that their participation in Miracle Treat Day are leading to the reduction of the revenues in addition to the not any significant modification prior to and after earnings of their companies and services

PEST Analysis:

1. Franchise Incentives: By offering the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be produced through a yearly event called Miracle Reward Day.
For this purpose, the hospital must start the Prize contest such as the first place prizeon the basis of the greatest donation, second place prizeon the basis of the second greatest donation, third location reward on the basis of the third greatest donation, and far more. These rewards will inspire the franchise owners to get involved more in the charitable activities in a yearly event of Wonder Reward Day.
2. Loyalty Card: In order to establish and preserve more devoted clients for Pestel Analysis of Corning Glass Works International (B-2) Case Solution to offer the valuable contributions for the better health of Pestel Analysis of Corning Glass Works International (B-2) Case Analysis of Canada, the hospital ought to develop the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the purpose to get the rapid increase in variety of contributions from the location of Toronto, hospital must consist of the number of schools found in Toronto to get involved inan annual event such as Miracle Treat Dayto offer the valuable contributions for the much better health of Pestel Analysis of Corning Glass Works International (B-2) Case Analysis of Canada.
Email Marketing: Using Email marketing should be carried out by the hospital to record the number of schools and franchise owners to participate in a yearly occasion such as Wonder Treat Dayto offer the valuable donations for the much better health of Pestel Analysis of Corning Glass Works International (B-2) Case Help of Canada.

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