Recommendations of Corning Glass Works International (B-1) Case Help

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Recommendations of Corning Glass Works International (B-1) Case Study Help

On the basis of above internal and external analysis of the business in addition to the examination of numerous options, the business is suggested to think about alternative 3. As alternative 3 would enable the business to expand in international markets with no reduction in its regional profits and any degeneration of its market position. By thinking about Alternative 3, the company might preserve its store experience and brand uniqueness. It might also think about alternative 2 that could permit the business to access the markets without any possible investment. Although, the business might pursue alternative 1 which would allow the business to focus on potential worldwide markets rather than the regional markets but as the company is extremely based on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decrease in business's revenue. For that reason, the company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Glass Works International (B-1) Case Help Stores

Growth towards worldwide markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although a great alternative for increasing the worldwide presence of the company. The closing of domestic shops might highly affect the revenues of the company as above 90% of its shops are situated locally and closing those shops would eventually reduce the incomes of the company. Furthermore, the company has a long term market position in US which can not be generated soon in the brand-new markets. The alternative would help the company to broaden in worldwide markets in addition to the elimination of problems raised in its local markets related to its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Boost in revenue from global markets.
• Elimination of problems associated with diversity.
• Revenue diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Corning Glass Works International (B-1) Case Solution Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could posture a serious danger to the market share of business. In this scenario the company could think about introducing Click and Recommendations of Corning Glass Works International (B-1) Case Solution shops. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition danger
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy new market entryway

Cons:

• Threat to the market position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to broaden towards the worldwide markets without closing its domestic shops that contributes to the major part of revenues of the company. The advantages and disadvantages related to Alternative 3 are given listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Big Incomes
• Exploration of brand-new worldwide markets.
• Boost in profits from worldwide markets.
• Earnings diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of issues related to diversity.
• Distinctions in cultures might resulted in a failure of the brand especially in Asian nations.
• Low earnings at initial levels.
• Boost in marketing expenses to gain market share.



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