Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Solution

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Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Study Analysis

A Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Analysis might be performed to create numerous techniques using the strengths of the company to avail opportunities, conquer weak points and to reduce the threats. It could likewise be used to assess that how particular weaknesses resist certain opportunities and increase the dangers. The strategies drafted utilizing the Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Help are given as follows;
• Usage of strong worldwide brand position and funds in expanding towards potential markets.
• Distinct brand experience might help out the business to better position itself in new markets.
• Resistance in expansion in the potential global markets encouraging diversity.
• High prices restricts the expansion in different Asian and African countries with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the special brand experience could be used to minimize the risk from prospective customers.
• Stringent look policies could led to the customer shift towards Victoria with high social duty.
• Limited target audience could led to a decrease in the total market share of the business.
These strategies might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Help could be carried out to evaluate the availability of funds to the business that might be used in growth towards international markets. The financial position of the business could be evaluated by utilizing the information given in the case Exhibition 1. The ratios that could be thought about in financial efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has a sensible financial performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net earnings margin does not seems to be potential and the company must put efforts in increasing its earnings along with decreasing its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Analysis

Segmentation

Most of the company's Brick and Mortar shops are located in US including above 500 shops in almost each of the state of US. The company has also a worldwide presence in 8 various nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is probably the 10% of its shops in the US.

Targeting

The company targets its clothing brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the company connected to its rivals. For instance, the company works with excellent looking men and women for its shops and follows a stringent appearance policy to maintain destination of attractive people towards its shops and offer a special brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting only a specific market sector. The business with its non-traditional methods of marketing through designs and agents posters its brand name image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. This market position draws in various elite individuals towards the brand name but it harms the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Corning Glass Works International (B-1) Case Analysis faces a lot of competitors in the market with the existence of various number of rivals in the market. Gap is likewise considered to be a prospective rival in regional as well as in international; markets as the business is thinking about to move in the global markets.

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