Recommendations of Corning Glass Works International (A) Case Analysis

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Recommendations of Corning Glass Works International (A) Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the company is suggested to think about alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any decrease in its regional profits and any degeneration of its market position. The business might pursue alternative 1 which would enable the business to focus on possible international markets rather than the regional markets however as the company is extremely reliant on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Corning Glass Works International (A) Case Solution Stores

The business has a long term market position in United States which can not be created quickly in the new markets. The choice would help the company to broaden in international markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Expedition of new worldwide markets.
• Increase in earnings from global markets.
• Elimination of problems associated with variety.
• Earnings diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competition.
• Differences in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Corning Glass Works International (A) Case Solution Stores

Alternative 2 consists of the introduction of online market places through generating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could pose an extreme threat to the marketplace share of business. The rivals are shifting towards click and Recommendations of Corning Glass Works International (A) Case Solution stores with Space introducing Piperline. This shift towards online markets could lower the incomes for business. In this circumstance the company might consider introducing Click and Recommendations of Corning Glass Works International (A) Case Help shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low financial investment
• Reducing competition hazard
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand name Originality
• Removal of the terrific store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to expand towards the global markets without closing its domestic shops that contributes to the major part of revenues of the company. The pros and cons associated with Alternative 3 are offered listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Enlarging customer base
• Big Profits
• Exploration of new worldwide markets.
• Increase in income from global markets.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.



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