Pestel Analysis of Corning Glass Works International (A) Case Help

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Pestel Analysis of Corning Glass Works International (A) Case Study Help

Political Factor:

Pestel AnalysisIn the year 2011 and 2012, the business tax rate, business tax rate and basic tax rate had actually decreased which eventually had an influence on the development of business revenues. This unexpected growth in earnings will ultimately increase the charitable activities in Canada in order to improve the company image and to advertise himself in an ethical method.

Economical Factor:

Due to the international monetary crises in the year 2008 and 2009, the comparative growth of Gross Domestic Product (GDP) rate in Canada had declined in the year 2012 form the year 2011. This decreased does not present the decrease in the per capita earnings of Canadian individuals in the year 2012 from the year 2011 however the development in per capita income have increased in decreasing way which may not be the factor to the decline in charitable activities because the per capita earnings had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Corning Glass Works International (A) Case Analysis will now target the primary and high school children to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is extremely low as they are dependent upon their parents, delighted in the frozen treats and interested to supply the important contributions for the much better health of Pestel Analysis of Corning Glass Works International (A) Case Analysis of Canada.

Technological Factor:

Due to the technological improvement in Canada, the little and corporate businesses will produce more in less expense which eventually lead towards the cost conserving resulting in more profits and margins which might lead towards the more participation in the charitable activities and a yearly event such as Miracle Treat Day in orderto offer the valuable contributions for the better health of Pestel Analysis of Corning Glass Works International (A) Case Analysis of Canada.

Strategies:

There are 4 alternative strategies whose implementation will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The key concerns dealing with by the company are related to the
1. Time constraint of 3 months to make and execute the method in Toronto, Canada
2. A consistent decline in the collection of donations on yearly basis
3. A decline in the per shop earnings in Toronto which have actually stopped working to raise donations from here
4. A primary focus of Pestel Analysis of Corning Glass Works International (A) Case Help Foundation is towards the development ofloyalty programs and the structure of consumer relationships with possible consumers of Miracle Treat Day
5. Some franchise owners are not showing their determination to participate in a yearly event day due to the believe that their participation in Miracle Treat Day are leading to the decrease of the revenues in addition to the not any major modification before and after incomes of their firms and businesses

PEST Analysis:


1. Franchise Incentives: By offering the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through a yearly event called Wonder Reward Day.
For this function, the hospital should begin the Reward contest such as the first place prizeon the basis of the greatest donation, 2nd location prizeon the basis of the second greatest donation, 3rd place prize on the basis of the 3rd greatest contribution, and a lot more. These rewards will motivate the franchise owners to take part more in the charitable activities in an annual event of Miracle Reward Day.
2. Commitment Card: In order to establish and preserve more loyal customers for Pestel Analysis of Corning Glass Works International (A) Case Help to offer the important contributions for the better health of Pestel Analysis of Corning Glass Works International (A) Case Help of Canada, the hospital needs to create the loyalty card program for the blizzards to recognized commitment in consumers.
3. Schools: For the purpose to get the quick increase in variety of contributions from the location of Toronto, hospital should consist of the number of schools located in Toronto to get involved inan annual occasion such as Wonder Reward Dayto provide the valuable donations for the much better health of Pestel Analysis of Corning Glass Works International (A) Case Help of Canada.
Email Marketing: Making use of Email marketing must be implemented by the hospital to capture the variety of schools and franchise owners to take part in a yearly event such as Miracle Treat Dayto supply the valuable contributions for the better health of Pestel Analysis of Corning Glass Works International (A) Case Help of Canada.





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