Recommendations of Body Shop International Case Solution

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Recommendations of Body Shop International Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the company is recommended to think about alternative 3. As alternative 3 would enable the company to broaden in worldwide markets without any reduction in its local revenues and any degeneration of its market position. The company could pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the regional markets however as the company is highly reliant on the local markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the substantial decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Body Shop International Case Solution Stores

The company has a long term market position in United States which can not be created soon in the brand-new markets. The alternative would assist the company to expand in global markets along with the elimination of concerns raised in its local markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Increase in earnings from global markets.
• Elimination of concerns associated with diversity.
• Earnings diversification.
• Step towards being a strong global brand name.

Cons:

• Loss of substantial profits from the regional markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Body Shop International Case Analysis Stores

Alternative 2 includes the intro of online market places through generating a correct business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could posture an extreme threat to the market share of company. Furthermore, the competitors are shifting towards click and Recommendations of Body Shop International Case Solution stores with Gap presenting Piperline. This shift towards online markets might reduce the profits for business. In this situation the business might consider introducing Click and Recommendations of Body Shop International Case Help stores. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors hazard
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Danger to the market position
• Elimination of brand name Uniqueness
• Elimination of the terrific store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might consider, is to broaden towards the international markets without closing its domestic shops that adds to the major part of revenues of the company. The benefits and drawbacks associated with Alternative 3 are given listed below;

Pros:

• Lowering competitors risk
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of brand-new international markets.
• Increase in profits from global markets.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of problems associated with diversity.
• Differences in cultures could caused a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to get market share.



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