Recommendations of Aime High: A Social Entrepreneurs Moon Shot Case Solution

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On the basis of above internal and external analysis of the company along with the evaluation of different options, the business is suggested to think about alternative 3. As alternative 3 would allow the business to broaden in international markets without any reduction in its regional revenues and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on possible global markets rather than the local markets but as the business is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Aime High: A Social Entrepreneurs Moon Shot Case Solution Stores

Growth towards global markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a good alternative for increasing the global presence of the business. The closing of domestic shops could highly affect the incomes of the firm as above 90% of its stores are located domestically and closing those stores would eventually decrease the earnings of the company. Moreover, the business has a long term market position in United States which can not be generated quickly in the new markets. The choice would assist the business to broaden in global markets in addition to the removal of problems raised in its local markets associated with its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new global markets.
• Increase in earnings from worldwide markets.
• Removal of issues related to diversity.
• Profits diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Aime High: A Social Entrepreneurs Moon Shot Case Solution Stores

Alternative 2 includes the intro of online market locations through generating an appropriate company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might pose an extreme risk to the market share of company. The rivals are shifting towards click and Recommendations of Aime High: A Social Entrepreneurs Moon Shot Case Solution shops with Space introducing Piperline. This shift towards online markets might lower the revenues for business. In this scenario the company could think about presenting Click and Recommendations of Aime High: A Social Entrepreneurs Moon Shot Case Solution shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are offered as follows;

Pros:

• Low investment
• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Removal of brand name Individuality
• Elimination of the excellent store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could consider, is to broaden towards the international markets without closing its domestic stores that contributes to the major part of earnings of the company. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Big Profits
• Expedition of brand-new global markets.
• Boost in income from international markets.
• Profits diversity.
• Action towards being a strong international brand.

Cons:

• Continuation of problems associated with diversity.
• Differences in cultures might led to a failure of the brand name especially in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to get market share.



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