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On the basis of above internal and external analysis of the business along with the evaluation of different alternatives, the business is advised to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any decrease in its local revenues and any degeneration of its market position. By thinking about Alternative 3, the business might keep its shop experience and brand uniqueness. It could also consider alternative 2 that might permit the company to access the markets without any possible financial investment. Although, the business could pursue alternative 1 which would make it possible for the business to focus on potential global markets instead of the local markets but as the company is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would lead to the substantial decrease in business's earnings. Therefore, the business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Why Study Large Projects Case Solution Stores

The business has a long term market position in United States which can not be produced quickly in the new markets. The alternative would help the company to broaden in international markets along with the elimination of problems raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Boost in earnings from worldwide markets.
• Elimination of problems associated with diversity.
• Earnings diversity.
• Step towards being a strong worldwide brand.

Cons:

• Loss of extensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Why Study Large Projects Case Analysis Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme danger to the market share of company. In this situation the company could think about presenting Click and Recommendations of Why Study Large Projects Case Help shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Decreasing competition danger
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand name Uniqueness
• Elimination of the excellent store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the international markets without closing its domestic shops that adds to the major part of revenues of the company. The advantages and disadvantages connected to Alternative 3 are given listed below;

Pros:

• Lowering competition risk
• Access to the world markets
• Expanding consumer base
• Large Earnings
• Expedition of brand-new global markets.
• Increase in income from global markets.
• Profits diversity.
• Action towards being a strong international brand.

Cons:

• Continuation of concerns associated with diversity.
• Distinctions in cultures might caused a failure of the brand name especially in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to get market share.



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