Recommendations of Unidentified Industries: Australia 2014 Case Analysis

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Recommendations of Unidentified Industries: Australia 2014 Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of numerous options, the company is advised to think about alternative 3. As alternative 3 would permit the company to expand in international markets without any decrease in its regional profits and any wear and tear of its market position. The company might pursue alternative 1 which would allow the company to focus on possible global markets rather than the regional markets however as the business is extremely reliant on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decrease in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Unidentified Industries: Australia 2014 Case Analysis Stores

Expansion towards global markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a great choice for increasing the worldwide presence of the company. However, the closing of domestic stores might extremely affect the revenues of the firm as above 90% of its shops are located locally and closing those stores would eventually decrease the incomes of the company. The company has a long term market position in United States which can not be generated quickly in the new markets. The choice would help the business to broaden in worldwide markets in addition to the removal of issues raised in its regional markets connected to its diversity. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Boost in revenue from worldwide markets.
• Elimination of problems associated with variety.
• Profits diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Unidentified Industries: Australia 2014 Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present a serious danger to the market share of company. In this situation the company might consider introducing Click and Recommendations of Unidentified Industries: Australia 2014 Case Help stores. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Risk to the market position
• Elimination of brand name Uniqueness
• Removal of the excellent shop experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of incomes of the business. The pros and cons related to Alternative 3 are given listed below;

Pros:

• Reducing competitors threat
• Access to the world markets
• Expanding customer base
• Big Profits
• Expedition of brand-new global markets.
• Boost in earnings from international markets.
• Profits diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of concerns associated with variety.
• Distinctions in cultures could led to a failure of the brand specifically in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to gain market share.



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