Porter's 5 Forces analysis of Time Life Inc (B) Case Solution

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Porter's 5 Forces analysis of Time Life Inc (B) Case Study Help

A Porter's 5 Forces analysis of Time Life Inc (B) Case Analysis might be conducted to create various methods utilizing the strengths of the company to obtain chances, overcome weaknesses and to reduce the risks. It might also be used to assess that how particular weak points withstand specific chances and increase the risks. The techniques prepared using the Porter's 5 Forces analysis of Time Life Inc (B) Case Solution are provided as follows;
• Usage of strong global brand position and financial resources in expanding towards prospective markets.
• Distinct brand name experience could assist the business to better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets motivating variety.
• High costs restricts the expansion in different Asian and African countries with low per capita income.
• Strong brand name acknowledgment, non-traditional ways of marketing and the distinct brand experience could be utilized to lower the risk from possible consumers.
• Rigorous look policies could led to the consumer shift towards Victoria with high social duty.
• Minimal target audience could caused a decrease in the overall market share of the company.
These methods might assist the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Time Life Inc (B) Case Analysis could be performed to assess the accessibility of funds to the company that could be used in growth towards global markets. The financial position of the business could be assessed by utilizing the information given in the case Exhibition 1. The ratios that could be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not seems to be possible and the business should put efforts in increasing its revenues along with lowering its operational expenditures to increase its earnings margins.

Porter's 5 Forces analysis of Time Life Inc (B) Case Analysis

Segmentation

The segmentation analysis includes the analysis of different organisation sections of the business in domestic and the global, markets. Most of the company's Traditional stores are located in United States consisting of above 500 shops in nearly each of the state of US. However, the business has also a worldwide presence in 8 different countries with its highest variety of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its stores in the United States. It indicates that majority of the revenues of the company originated from the regional markets. Moreover, the business is thinking about to broaden its stores into 7 more European and Asian countries. A chart revealing the presence of the company in numerous global markets is given up the Appendix 2.

Targeting

The business targets its clothes brand name to the young, tall and good-looking teens and kids that are considered to be cool. This targeting policy is accountable for numerous distinctions in the company related to its competitors. For example, the business hires great looking men and women for its stores and follows a rigorous look policy to maintain tourist attraction of good-looking people towards its stores and offer a special brand name experience.

Positioning

The business has placed its brand name as a high-end brand name targeting just a particular market sector. The company with its non-traditional methods of marketing through designs and representatives posters its brand name image as a high-end clothing brand targeted to the cool and good-looking characters in society. This market position brings in different elite people towards the brand but it harms the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Time Life Inc (B) Case Analysis deals with a lot of competitors in the market with the existence of different number of rivals in the market. Gap is also thought about to be a prospective rival in local as well as in global; markets as the business is thinking about to move in the global markets.

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