Recommendations of Thomas Cook Group On The Brink (A) Case Help

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Recommendations of Thomas Cook Group On The Brink (A) Case Study Solution

On the basis of above internal and external analysis of the company together with the evaluation of different alternatives, the company is suggested to consider alternative 3. As alternative 3 would enable the business to broaden in international markets with no decrease in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the business could maintain its shop experience and brand name originality. However, it might likewise think about alternative 2 that might allow the company to access the marketplaces without any potential investment. Although, the business could pursue alternative 1 which would enable the company to concentrate on prospective global markets instead of the regional markets however as the business is highly based on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would lead to the significant decline in company's profits. The business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Thomas Cook Group On The Brink (A) Case Analysis Stores

The business has a long term market position in US which can not be generated soon in the brand-new markets. The option would help the business to expand in international markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Expedition of new international markets.
• Boost in revenue from global markets.
• Elimination of issues connected to variety.
• Earnings diversification.
• Step towards being a strong international brand.

Cons:

• Loss of extensive earnings from the local markets.
• Increase in competitors.
• Differences in cultures might led to a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Thomas Cook Group On The Brink (A) Case Help Stores

Alternative 2 consists of the intro of online market places through generating an appropriate business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position a serious risk to the marketplace share of business. Moreover, the rivals are moving towards click and Recommendations of Thomas Cook Group On The Brink (A) Case Analysis stores with Gap introducing Piperline. This shift towards online markets might decrease the incomes for business. In this scenario the business could consider presenting Click and Recommendations of Thomas Cook Group On The Brink (A) Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Reducing competition threat
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Large Profits
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand Originality
• Elimination of the great shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the international markets without closing its domestic shops that adds to the huge part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are given listed below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of brand-new worldwide markets.
• Boost in revenue from worldwide markets.
• Income diversification.
• Step towards being a strong international brand.

Cons:

• Extension of issues associated with variety.
• Distinctions in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.



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