Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Analysis

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Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Study Solution

A Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Solution might be conducted to develop various strategies using the strengths of the business to obtain opportunities, conquer weaknesses and to reduce the hazards. It might also be utilized to examine that how specific weaknesses withstand certain chances and increase the dangers. The strategies drafted using the Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Solution are given as follows;
• Utilization of strong international brand name position and financial resources in broadening towards possible markets.
• Unique brand experience might help out the business to better position itself in brand-new markets.
• Resistance in growth in the possible international markets motivating variety.
• High rates limits the growth in various Asian and African countries with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the unique brand name experience could be made use of to minimize the threat from prospective customers.
• Stringent appearance policies might resulted in the consumer shift towards Victoria with high social obligation.
• Minimal target audience might led to a decrease in the total market share of the business.
These strategies might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Analysis might be performed to assess the accessibility of financial resources to the company that might be used in expansion towards international markets. The monetary position of the business might be examined by utilizing the information given in the case Exhibition 1. The ratios that could be considered in financial efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be prospective and the business must put efforts in increasing its incomes along with minimizing its functional expenses to increase its earnings margins.

Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Help

Segmentation

Many of the business's Brick and Mortar shops are located in United States including above 500 shops in nearly each of the state of US. The company has likewise a global presence in 8 different nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in international markets that is most likely the 10% of its shops in the United States.

Targeting

The company targets its clothes brand name to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business associated with its rivals. For instance, the business hires excellent looking males and females for its shops and follows a rigorous look policy to maintain destination of attractive individuals towards its shops and provide a special brand name experience.

Positioning

The business has placed its brand name as a high-end brand name targeting only a specific market section. The company with its non-traditional ways of marketing through models and agents posters its brand image as a high-end clothes brand name targeted to the cool and attractive characters in society. Although, this market position draws in different elite people towards the brand name but it injures the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Solution faces a lot of competitors in the market with the existence of various variety of rivals in the market. A chart showing the close competitors together with their attributes and the marketing strategy is given in. it might be seen that the American Eagle Outfitters is considered to be the greatest rivals for company with its marketing technique associated to the television shows. Gap is likewise considered to be a prospective rival in regional as well as in worldwide; markets as the company is considering to move in the international markets. Along with it, Thomas Cook Group On The Brink (A) Case Study Solution. with its versatile rates technique and the Victoria's Street with its strong social status posture a severe hazard to the present market share of the Porter's 5 Forces analysis of Thomas Cook Group On The Brink (A) Case Help.

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