Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Analysis

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Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, organisation tax rate and basic tax rate had declined which eventually had an influence on the growth of service revenues. This unforeseen growth in profits will eventually increase the charitable activities in Canada in order to improve the company image and to market himself in an ethical way.

Economical Factor:

Due to the worldwide monetary crises in the year 2008 and 2009, the comparative growth of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not present the decline in the per capita income of Canadian people in the year 2012 from the year 2011 but the growth in per capita income have actually increased in decreasing method which may not be the reason to the decline in charitable activities since the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Analysis will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years of ages, their earnings is very low as they depend on their parents, took pleasure in the frozen treats and interested to provide the valuable donations for the better health of Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Solution of Canada.

Technological Factor:

Due to the technological improvement in Canada, the small and corporate organisations will produce more in less cost which eventually lead towards the cost saving resulting in more revenues and margins which may lead towards the more involvement in the charitable activities and an annual occasion such as Miracle Reward Day in orderto offer the valuable contributions for the much better health of Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Analysis of Canada.

Strategies:

There are 4 alternative techniques whose execution will increase the charitable contributions in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative strategies are:

The crucial concerns dealing with by the business relate to the
1. Time constraint of 3 months to make and implement the strategy in Toronto, Canada
2. A continuous decrease in the collection of donations on yearly basis
3. A decline in the per store earnings in Toronto which have failed to raise contributions from here
4. A primary focus of Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Solution Foundation is towards the development ofloyalty programs and the structure of client relationships with potential clients of Miracle Reward Day
5. Some franchise owners are not showing their determination to take part in a yearly event day due to the think that their involvement in Miracle Reward Day are leading to the reduction of the revenues together with the not any major modification prior to and after earnings of their companies and companies

PEST Analysis:

1. Franchise Rewards: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be generated through a yearly event named Wonder Treat Day.
For this function, the hospital ought to begin the Reward contest such as the top place prizeon the basis of the highest contribution, 2nd place prizeon the basis of the second highest donation, third place reward on the basis of the 3rd greatest donation, and a lot more. These rewards will motivate the franchise owners to take part more in the charitable activities in a yearly event of Miracle Reward Day.
2. Loyalty Card: In order to develop and keep more faithful consumers for Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Help to provide the important donations for the better health of Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Solution of Canada, the hospital must produce the commitment card program for the blizzards to established loyalty in consumers.
3. Schools: For the purpose to get the quick boost in variety of contributions from the area of Toronto, hospital must consist of the number of schools located in Toronto to participate inan annual event such as Wonder Treat Dayto provide the important donations for the better health of Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Solution of Canada.
Email Marketing: Using Email marketing must be implemented by the hospital to record the variety of schools and franchise owners to participate in an annual occasion such as Wonder Reward Dayto provide the important donations for the much better health of Pestel Analysis of Thomas Cook Group On The Brink (A) (B) And © Case Solution of Canada.

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