Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Analysis

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Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Study Analysis

A Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Help might be carried out to create various methods utilizing the strengths of the company to obtain opportunities, conquer weaknesses and to decrease the hazards. It might also be utilized to evaluate that how particular weaknesses resist specific opportunities and increase the hazards. The strategies prepared utilizing the Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Solution are given as follows;
• Usage of strong global brand position and financial resources in expanding towards potential markets.
• Special brand experience might help out the company to much better position itself in brand-new markets.
• Resistance in growth in the prospective worldwide markets encouraging diversity.
• High rates restricts the growth in different Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand name experience could be used to minimize the threat from possible consumers.
• Stringent look policies could caused the customer shift towards Victoria with high social responsibility.
• Restricted target audience could led to a decline in the overall market share of the company.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Analysis might be performed to assess the schedule of financial resources to the business that could be made use of in growth towards worldwide markets. The financial position of the company could be assessed by utilizing the data given in the case Exhibit 1. The ratios that might be thought about in financial performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net revenue margin does not seems to be possible and the company should put efforts in increasing its earnings together with lowering its functional costs to increase its profit margins.

Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Solution

Segmentation

Most of the company's Brick and Mortar shops are located in US consisting of above 500 shops in practically each of the state of United States. The company has also an international presence in 8 different countries with its highest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its shops in the US.

Targeting

The company targets its clothing brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for different differences in the company related to its competitors. For instance, the company works with excellent looking males and females for its shops and follows a stringent look policy to maintain attraction of attractive individuals towards its shops and provide a distinct brand name experience.

Positioning

The company has actually positioned its brand name as a high-end brand name targeting just a particular market section. The company with its non-traditional methods of marketing through designs and representatives posters its brand image as a high-end clothing brand targeted to the cool and good-looking characters in society. This market position brings in numerous elite people towards the brand name but it injures the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of The Telus Share Conversion Proposal Case Solution deals with a lot of competition in the market with the presence of various number of competitors in the market. Space is likewise thought about to be a potential competitor in local as well as in international; markets as the business is thinking about to shift in the international markets.

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