Recommendations of The National Geographic Society (B) Case Solution

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Recommendations of The National Geographic Society (B) Case Study Analysis

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the company is suggested to think about alternative 3. As alternative 3 would enable the company to broaden in worldwide markets without any decrease in its regional profits and any wear and tear of its market position. The company could pursue alternative 1 which would allow the company to focus on possible global markets rather than the local markets however as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of The National Geographic Society (B) Case Help Stores

Growth towards global markets through opening new shops in other Europe and Asian nations with closing domestic stores is although a great alternative for increasing the international existence of the company. Nevertheless, the closing of domestic stores might highly affect the revenues of the company as above 90% of its shops are located domestically and closing those stores would ultimately reduce the incomes of the firm. The business has a long term market position in US which can not be produced quickly in the brand-new markets. The option would assist the company to expand in international markets in addition to the elimination of concerns raised in its regional markets related to its diversity. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Increase in revenue from international markets.
• Elimination of issues associated with variety.
• Revenue diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive incomes from the local markets.
• Boost in competition.
• Distinctions in cultures might led to a failure of the brand especially in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of The National Geographic Society (B) Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a serious risk to the market share of business. In this circumstance the company could consider introducing Click and Recommendations of The National Geographic Society (B) Case Solution shops. These shops with a low requirement of funds to settle would allow the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Originality
• Elimination of the terrific store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the major part of incomes of the company. The benefits and drawbacks associated with Alternative 3 are offered below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Enlarging consumer base
• Big Incomes
• Expedition of new worldwide markets.
• Increase in revenue from international markets.
• Revenue diversity.
• Action towards being a strong international brand name.

Cons:

• Continuation of problems connected to diversity.
• Distinctions in cultures could led to a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.



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