Pestel Analysis of The National Geographic Society (B) Case Analysis
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Political Factor:
In the year 2011 and 2012, the corporate tax rate, company tax rate and general tax rate had declined which eventually had an influence on the growth of company revenues. This unexpected growth in earnings will eventually increase the charitable activities in Canada in order to improve the company image and to market himself in an ethical method.
Economical Factor:
Due to the worldwide financial crises in the year 2008 and 2009, the relative development of Gdp (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This decreased does not present the decline in the per capita income of Canadian people in the year 2012 from the year 2011 but the growth in per capita earnings have increased in reducing method which may not be the reason to the decrease in charitable activities because the per capita earnings had grown in 2012 in contrast of 2011.
Social Factor:
As it has been chosen that the Pestel Analysis of The National Geographic Society (B) Case Solution will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their earnings is extremely low as they depend on their moms and dads, enjoyed the frozen deals with and interested to offer the important donations for the much better health of Pestel Analysis of The National Geographic Society (B) Case Solution of Canada.
Technological Factor:
Due to the technological improvement in Canada, the little and corporate services will produce more in less cost which eventually lead towards the expense conserving resulting in more profits and margins which might lead towards the more participation in the charitable activities and an annual occasion such as Wonder Reward Day in orderto provide the important donations for the better health of Pestel Analysis of The National Geographic Society (B) Case Solution of Canada.
Strategies:
There are four alternative strategies whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative techniques are:
The key problems facing by the business relate to the
1. Time restriction of 3 months to make and carry out the technique in Toronto, Canada
2. A consistent decline in the collection of donations on annual basis
3. A decrease in the per store income in Toronto which have stopped working to raise donations from here
4. A primary focus of Pestel Analysis of The National Geographic Society (B) Case Analysis Structure is towards the advancement ofloyalty programs and the structure of customer relationships with prospective consumers of Miracle Reward Day
5. Some franchise owners are not showing their determination to take part in a yearly occasion day due to the think that their participation in Miracle Reward Day are leading to the decrease of the earnings in addition to the not any significant modification before and after revenues of their companies and services
PEST Analysis:
1. Franchise Incentives: By offering the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be created through a yearly occasion called Wonder Treat Day.
For this function, the hospital should start the Prize contest such as the first place prizeon the basis of the highest contribution, 2nd place prizeon the basis of the second highest donation, third place prize on the basis of the third greatest donation, and a lot more. These rewards will inspire the franchise owners to get involved more in the charitable activities in a yearly event of Miracle Reward Day.
2. Loyalty Card: In order to establish and keep more loyal consumers for Pestel Analysis of The National Geographic Society (B) Case Analysis to provide the important donations for the much better health of Pestel Analysis of The National Geographic Society (B) Case Analysis of Canada, the hospital must produce the commitment card program for the blizzards to recognized loyalty in clients.
3. Schools: For the function to get the fast increase in variety of contributions from the location of Toronto, hospital should consist of the number of schools located in Toronto to take part inan yearly event such as Wonder Treat Dayto provide the important donations for the better health of Pestel Analysis of The National Geographic Society (B) Case Solution of Canada.
Email Marketing: Making use of Email marketing needs to be implemented by the hospital to record the number of schools and franchise owners to participate in an annual event such as Miracle Reward Dayto offer the important donations for the better health of Pestel Analysis of The National Geographic Society (B) Case Help of Canada.
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