Recommendations of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Analysis

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Recommendations of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Study Analysis

On the basis of above internal and external analysis of the company together with the assessment of numerous options, the company is recommended to think about alternative 3. As alternative 3 would allow the company to expand in worldwide markets with no reduction in its regional revenues and any degeneration of its market position. By considering Alternative 3, the company might keep its shop experience and brand name individuality. It could also consider alternative 2 that might enable the company to access the markets without any prospective financial investment. Although, the business could pursue alternative 1 which would enable the company to focus on possible global markets rather than the local markets however as the business is extremely depending on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the significant decline in business's revenue. Therefore, the business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Analysis Stores

The company has a long term market position in US which can not be created quickly in the new markets. The alternative would help the company to broaden in international markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Exploration of new worldwide markets.
• Boost in profits from international markets.
• Removal of concerns associated with variety.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand specifically in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Solution Stores

Alternative 2 consists of the introduction of online market places through creating a correct business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could pose a serious risk to the market share of company. The rivals are shifting towards click and Recommendations of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Solution stores with Space introducing Piperline. This shift towards online markets could reduce the earnings for company. In this scenario the business could consider presenting Click and Recommendations of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Analysis shops. These shops with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of option 2 are offered as follows;

Pros:

• Low financial investment
• Lowering competition risk
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand Uniqueness
• Removal of the great store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of profits of the company. The pros and cons connected to Alternative 3 are given below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Big Profits
• Exploration of brand-new worldwide markets.
• Increase in profits from worldwide markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures could led to a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to gain market share.



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