Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Solution

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Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Study Solution

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Analysis could be carried out to design different strategies utilizing the strengths of the company to obtain chances, conquer weaknesses and to decrease the dangers. It could also be utilized to evaluate that how certain weak points resist certain opportunities and increase the threats. The strategies drafted utilizing the Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Help are given as follows;
• Usage of strong global brand name position and funds in expanding towards prospective markets.
• Unique brand name experience might assist the business to better position itself in new markets.
• Resistance in growth in the potential international markets motivating diversity.
• High costs restricts the growth in numerous Asian and African nations with low per capita income.
• Strong brand recognition, non-traditional ways of marketing and the unique brand name experience might be utilized to lower the hazard from prospective customers.
• Strict appearance policies could caused the customer shift towards Victoria with high social obligation.
• Restricted target audience could caused a decline in the overall market share of the company.
These techniques might help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Solution might be conducted to examine the availability of financial resources to the company that might be used in expansion towards global markets. The monetary position of the business could be assessed by using the information given in the case Display 1. The ratios that might be thought about in monetary efficiency analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not seems to be potential and the company needs to put efforts in increasing its profits along with lowering its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Help

Segmentation

The segmentation analysis consists of the analysis of different company sections of the business in domestic and the international, markets. Most of the company's Brick and Mortar stores are located in US consisting of above 500 stores in nearly each of the state of US. The business has also a global presence in 8 different nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its shops in the US. It indicates that bulk of the incomes of the business originated from the local markets. Furthermore, the business is considering to broaden its shops into 7 more European and Asian countries. A chart showing the existence of the business in numerous international markets is given in the Appendix 2.

Targeting


The company targets its clothes brand to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for numerous distinctions in the business connected to its competitors. The company works with excellent looking guys and women for its stores and follows a stringent look policy to keep destination of attractive people towards its shops and supply a special brand experience.

Positioning


The business has positioned its brand as a high-end brand name targeting only a specific market sector. The business with its non-traditional methods of marketing through designs and agents posters its brand name image as a high-end clothing brand name targeted to the cool and attractive characters in society. This market position attracts numerous elite people towards the brand but it harms the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of The De Beers Group: Launching Lightbox Jewelry For Lab-Grown Diamonds Case Help deals with a lot of competition in the market with the presence of numerous number of competitors in the market. Gap is also considered to be a prospective rival in regional as well as in global; markets as the business is thinking about to move in the international markets.



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