Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Solution

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Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Study Help

A Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Solution might be conducted to develop various methods utilizing the strengths of the company to avail chances, overcome weak points and to minimize the hazards. It could likewise be utilized to evaluate that how specific weaknesses withstand certain chances and increase the risks. The methods prepared utilizing the Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Solution are given as follows;
• Utilization of strong international brand name position and funds in expanding towards possible markets.
• Distinct brand name experience could help out the business to better position itself in brand-new markets.
• Resistance in expansion in the prospective global markets motivating variety.
• High costs restricts the growth in various Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the unique brand name experience could be made use of to lower the threat from potential customers.
• Stringent look policies could caused the customer shift towards Victoria with high social obligation.
• Minimal target audience might caused a decline in the total market share of the business.
These strategies could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Help could be performed to examine the accessibility of financial resources to the business that could be utilized in growth towards international markets. The financial position of the company might be examined by utilizing the data given up the case Exhibit 1. The ratios that might be considered in financial efficiency analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not seems to be prospective and the company should put efforts in increasing its incomes along with reducing its operational expenses to increase its revenue margins.

Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Analysis

Segmentation

Most of the business's Brick and Mortar stores are located in United States consisting of above 500 stores in nearly each of the state of US. The business has also a worldwide presence in 8 different countries with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in global markets that is most likely the 10% of its stores in the United States.

Targeting

The business targets its clothing brand name to the young, high and good-looking teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the company connected to its competitors. The company hires excellent looking men and females for its shops and follows a strict look policy to keep attraction of good-looking individuals towards its stores and offer a special brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting only a specific market segment. The business with its non-traditional methods of marketing through designs and agents posters its brand image as a high-end clothing brand name targeted to the cool and good-looking personalities in society. This market position brings in different elite people towards the brand however it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Help deals with a great deal of competition in the market with the existence of different number of rivals in the market. A chart showing the close rivals in addition to their attributes and the marketing method is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for company with its marketing technique related to the television programs. Furthermore, Gap is also considered to be a potential rival in local along with in worldwide; markets as the company is thinking about to shift in the worldwide markets. In addition to it, The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Study Help. with its flexible rates technique and the Victoria's Street with its strong social status pose a severe hazard to the current market share of the Porter's 5 Forces analysis of The De Beers Group: Launching Gemfair For Artisanal Diamonds Case Analysis.

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