Recommendations of The De Beers Group: Exploring The Diamond Reselling Opportunity Case Help

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Recommendations of The De Beers Group: Exploring The Diamond Reselling Opportunity Case Study Analysis

On the basis of above internal and external analysis of the company together with the evaluation of various alternatives, the company is suggested to think about alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its regional incomes and any deterioration of its market position. By thinking about Alternative 3, the business might preserve its shop experience and brand originality. However, it might likewise consider alternative 2 that might permit the business to access the marketplaces without any prospective investment. Although, the company might pursue alternative 1 which would make it possible for the business to focus on potential worldwide markets instead of the regional markets however as the business is highly based on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would lead to the considerable decrease in company's profits. The business is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of The De Beers Group: Exploring The Diamond Reselling Opportunity Case Solution Stores

The company has a long term market position in United States which can not be produced quickly in the brand-new markets. The alternative would help the company to broaden in global markets along with the elimination of concerns raised in its regional markets related to its diversity.

Pros:

• Exploration of new global markets.
• Boost in earnings from global markets.
• Removal of issues associated with variety.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand name especially in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of The De Beers Group: Exploring The Diamond Reselling Opportunity Case Solution Stores

Alternative 2 consists of the introduction of online market places through creating an appropriate business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could pose a severe danger to the market share of company. The competitors are moving towards click and Recommendations of The De Beers Group: Exploring The Diamond Reselling Opportunity Case Solution stores with Space presenting Piperline. This shift towards online markets might decrease the earnings for company. In this scenario the business might consider presenting Click and Recommendations of The De Beers Group: Exploring The Diamond Reselling Opportunity Case Solution shops. These shops with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic stores. The pros and cons of option 2 are given as follows;

Pros:

• Low investment
• Minimizing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Originality
• Elimination of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to expand towards the global markets without closing its domestic shops that contributes to the major part of incomes of the company. The benefits and drawbacks related to Alternative 3 are given listed below;

Pros:

• Reducing competitors threat
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Earnings diversification.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian nations.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.



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